Cookie Policy

Last updated: 15th January 2026

Quick Summary

This Cookie Policy explains how silvermatrix uses cookies and similar technologies on our website. You can manage your cookie preferences using our consent banner or through your browser settings. We use cookies for essential website functionality, analytics, and advertising purposes.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a specified period or until you delete them). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by other websites).

silvermatrix uses cookies to improve your browsing experience, provide personalised content, analyse website traffic, and deliver relevant advertising. We are committed to being transparent about our cookie usage and giving you control over your preferences.

2. Why We Use Cookies

We use cookies for several important purposes that enhance your experience on our website:

  • Essential Functionality: To ensure our website works properly and securely
  • User Experience: To remember your preferences and personalise your visit
  • Analytics: To understand how visitors use our website and improve our services
  • Marketing: To deliver relevant advertisements and measure campaign effectiveness
  • Performance: To optimise website loading times and functionality

All cookie usage on our website is designed to provide you with a better, more relevant experience whilst respecting your privacy preferences and complying with applicable data protection laws.

3. Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of necessary cookies.

Purpose: Website security, session management, cookie consent preferences
Duration: Session or up to 1 year

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.

Purpose: Website traffic analysis, user behaviour insights, performance monitoring
Duration: Up to 26 months
Third-party service: Google Analytics

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Purpose: User preferences, personalised content, enhanced features
Duration: Up to 2 years

Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and enable remarketing.

Purpose: Targeted advertising, campaign measurement, remarketing
Duration: Up to 24 months
Third-party services: Google Ads, Google Marketing Platform

4. Cookie Details Table

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Type Duration
cookie_consent Stores your cookie preferences Necessary 1 year
_ga Google Analytics - distinguishes users Analytics 2 years
_gid Google Analytics - distinguishes users Analytics 24 hours
_gcl_au Google Ads - conversion tracking Marketing 90 days
_gcl_aw Google Ads - conversion attribution Marketing 90 days
IDE Google DoubleClick - ad targeting Marketing 24 months

5. How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences.

You can change your preferences at any time by clearing your browser data, which will cause the consent banner to reappear on your next visit.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

  • View what cookies are stored on your device
  • Delete existing cookies
  • Block all or specific types of cookies
  • Set preferences for accepting cookies from different websites

Third-Party Opt-Outs

For third-party cookies, you can also opt-out directly with the service providers:

  • Google Analytics: Use the Google Analytics Opt-out Browser Add-on
  • Google Ads: Visit Google's Ads Settings page to control personalised advertising
  • General advertising: Visit www.youronlinechoices.eu for industry opt-out tools

Important Note

Please note that blocking or deleting cookies may impact your experience on our website. Some features may not work properly, and you may need to re-enter information that was previously stored.

6. Third-Party Services

Our website uses several third-party services that may set their own cookies:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to track your interactions with our website anonymously.

Privacy Policy: policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing. This service may track your visits to our website and other websites to provide relevant advertisements.

Privacy Policy: policies.google.com/privacy

Google Fonts

We use Google Fonts to display custom fonts on our website. This service may collect usage data and IP addresses.

Privacy Policy: policies.google.com/privacy

7. Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic functionality and anonymised analytics. This means:

  • If you reject marketing cookies, Google Ads will not track you for personalised advertising
  • If you reject analytics cookies, Google Analytics will not collect detailed usage data
  • Your consent preferences are automatically communicated to Google services
  • You can change your preferences at any time, and the changes will be immediately applied

This implementation ensures that your privacy preferences are respected across all Google services used on our website, in compliance with GDPR and other privacy regulations.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie usage, technology, or legal requirements. When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you through our website or other appropriate means
  • Request renewed consent where required by law

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices and your options for managing them.

9. Contact Us About Cookies

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer

silvermatrix Ltd

Eyre Square 77, Kilkenny, R54 0492, Leinster, Ireland

Email: privacy@silvermatrix.top

Phone: +353 56 345 2711

Business Hours: Monday - Friday, 8:00 - 17:00

10. Related Policies

For more information about how we handle your personal data, please refer to our related policies: